Factors Impacting Innovation in New Service Offerings
نویسندگان
چکیده
منابع مشابه
Factors Impacting Innovation in New Service Offerings
Factors that affect the level of innovation in projects to develop new service offerings are analyzed based on field research results from 84 service innovation projects. Personal characteristics of developers, process and customer type, and an important characteristic of their organization (i.e., whether or not they possess a strong Lean Six Sigma or similar process improvement orientation) ar...
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ژورنال
عنوان ژورنال: Journal of Service Science and Management
سال: 2011
ISSN: 1940-9893,1940-9907
DOI: 10.4236/jssm.2011.42014